Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Data from ScanLife’s “Mobile Barcode Trend Report Q2 2012″ indicates that the top 5marketer campaigns that generated the most scans in the second quarter by content,were:ContestLoyalty programSocial mediaApp downloadVideoThe industries that generated the most scans were:ToysHealth and beautyWirelessQSRBeverageAnd, some additional findings:The single largest QR code campaign of Q2 generated 2,051,807 scans. Bycomparison, in Q2 2011, the largest campaign generated 30,016 scans.In Q2 2012, ScanLife saw 120 scans per minute, 5 times as many as in Q2 2011QR code scanning activity is lowest in the morning, highest from 4pm to peak at7pm.The QR code scanner mix by platform breaks down as: Android (53%); iOS (43%);Symbian (2%); and Blackberry (2%).Considering popular products scanned according to the ScanLife report, it’s CocaCola,Doritos, Hunger Games, and Altoids. And, Coke leads Pepsi by 67% to 33%For more information, please visit ScanLife here, or the Marketing Chart summary here.208