Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

52% of marketers report that they are experiencing greater ROI through mobilemarketing than through any other medium. That‘s a huge step forward in mobilemarketing. We‘ve jumped from the rabbit-in-the-headlights moment to actually making areturn on investment. With 48% of mobile owners admitting that mobile marketinginfluences their purchasing decisions, it‘s time to act (if you haven‘t already).Smartphone Content Buyers More Favorable to MobileAdsDaniel Mickens | August 20, 2012An August report released by the Online Publishers Association found that 38 percent ofsmartphone content buyers said smartphone ads are similar to Internet ads, and 42 percentsaid they are hard to ignore. Among smartphone users who don't buy content, thatnumber dropped to 28 percent. A higher percentage of content buyers also saidsmartphone ads motivate them to research or buy items - 25 percent compared to 14percent of all smartphone users.Content buyers are also twice as likely to take action after seeing an ad. According to thereport, 79 percent of content buyers took an action after seeing a smartphone ad,compared to 39 percent of non-content buyers. Indeed, content buyers generated higherclickthrough rates than non-content buyers - 21 percent compared to 15 percent - bothmuch higher than the average online display ad CTR."Content buyers perceive smartphone advertising more favorably than smartphonecontent consumers as a whole and are more likely to take action after seeing smartphoneads," notes the OPA report.In the past year, 24 percent of smartphone users have purchased content on their devices.Of the smartphone apps downloaded, 14 percent were reported as being paid apps.The OPA report, conducted in partnership with Frank N. Magid Associates, also providedsome interesting data points about iPhone and Android users. The numbers show that 70percent of iPhone content consumers have bought apps in the past year, compared to 34percent of those using Android devices. The report also shows that iPhone contentconsumers spend more on apps than those using Android. The report also indicated thatiPhone content consumers have a more positive perception of smartphone advertisingthan those on Android and are more likely to take action after seeing a smartphone ad.206