Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The study, which analysed predictions for 2012 on consumerbehaviour around smartphones, digital newspapers, digital tv anddigital radio, found that in the UK, around 86 per cent of users ignoremobile advertising while 79 per cent said that they found theirpresence irritating.21 - MobileMarin Software, a digital advertising management company,found in its quarterly U.S. Online Advertising Quarterly Report,that 18% of paid search clicks come from mobile devices, saysGagan Kanwar, director of partnerships and research at MarinSoftware.The report uses data from 1,500-plus advertisers and agenciesthat collectively spend more than $3.5 billion annually onbiddable media, Kanwar says.Within the mobile devices that constitute 18% of all paid searchclicks, Kanwar says smartphones account for 10% and tabletsrepresent the remaining 8%. It's a percentage that is on the rise,Kanwar adds, noting that according to the study, paid searchclicks rose from 14% to 18% in Q2 2012.By Dave Seyler on Jul, 5 2012 with Comments 0As America transitions from desk-bound internet access to mobileaccess, people who relied on their desk-sited hardware are learningto use their mobile device as the exclusive tool to perform certaintasks, according to a BIGinsight study.The number one use: checking email. According to the most currentresearch, more than half of all mobile users now make it theirexclusive tool for checking email, and several other functions arefollowing in its wake.237