Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

was relevant to them, making this the leading reason among thoseidentified.Consumers Willing but Not AbleData from Hipcricket‘s ―2012 Mobile Advertising Survey‖ indicatesthat 58% of respondents describe themselves as ―more inclined‖ toengage with a mobile ad from their favorite brands, if the ads includean offer, deal or coupon. And they are relatively open to sharing theirpersonal information: some 44% would be willing to provide personalinformation via a mobile ad in return for a reward, coupon or deal.But, an overwhelming 74% report that their favorite brands are notadvertising to them on their mobile devices, which the researcherscall ―a significant missed opportunity.‖ And however eager they arefor rewards, just 28% report having engaged with a mobile ad to earna reward like a coupon or game-play benefits.Clicks Lead Engagement MethodsWhen asked how they have engaged with mobile ads, a plurality ofrespondents (38%) did so by clicking or tapping on the ad. Othercommon ways of engaging included redeeming a coupon (31%),clicking on a sponsored link in a text message (29%), downloading anapplication they saw advertised (28%), and visiting a mobile websiteas a result of an ad (25%).Asked what type of mobile ads they have viewed, 70% of therespondents recalled viewing mobile banner ads, followed bySMS/text message ads (44%), ads within a mobile game or app(42%), mobile video ads (38%), and mobile email with an ad (31%).Smartphone Owners Make Purchases, ReferralsMobile advertisers must overcome reticence among someconsumers, but smartphone owners who are familiar with mobile adsare comfortable making purchases or recommendations using them.46% of those surveyed have viewed a mobile ad, and fully 64% ofthose who have viewed an ad have made a purchase as a directresult of mobile advertising, for a total of 29% of smartphone owners.222