Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

etailers’ recent efforts to scale up their social media following seem to be bearing fruit,notes the report.Most Important Tools Influencing Retailer ChoiceTool% of RespondentsRetailer social media 44%Product reviews/recommendations 42Pre-shop brand sites 42Shopping apps 40Pre-shop retailer sites 37Retailer emails 37Brand social media 36Brand emails 34Source: RyanPartnership, September 2012Finnerty concludes that "... two years ago, early adopters were the only consumer segmentusing shopping apps and following retailers' updates on social media... Now, the vastmajority of consumers are weaving these digital tools into their path to purchase,..".For more information from the Ryan Partnership, or for access to the PPT report, pleasevisit here.___________________________________________________________Far more Internet users – 50 percent – were aware of Pandora‘s free ad-supported radioservice, and a third of them also knew that Pandora offered a paid subscription service.Clear Channel‘s iHeartRadio had 25 percent consumer awareness, followed by Spotifywith 19 percent.Awareness levels aren‘t proportional with usage rates, however. Half of those who knewabout Pandora had actually used it during Q2 2012, while only a quarter of those who hadheard of iHeartRadio or Spotify had used them.182