Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Mobile Video.Adding mobile video to your pre-roll buy is usually as easy as checking a box. And moreand more video that is being consumed is being consumed on mobile devices. PlayWords With Friends lately? You've probably watched a movie trailer between moves.There's still a lack of quality inventory available, but that should change in the months tocome.Innovation.It is very easy for marketers to chase direct response. To use cell phones instead ofnewspaper circulars as a coupon delivery mechanism. That's what's easy to measure.That's what will fit neatly into their ROI spreadsheet. But that's not what's going to makemeaningful impact. That's not going to create new revenue streams or increase marketshare or raise the share price for stockholders.The real mobile opportunity for brands is to fundamentally enhance the value of theirproduct, differentiate themselves and deepen their relationship with consumers. I haven'tbought a pair of Nike's in over a decade, but I got on a health kick recently and startedjogging. I use the Nike+ app on my iPhone to track my runs and motivate me to runfarther. Nike is my companion. And the next time I buy a pair of shoes, I'll probably giveNike a look.Ideas like this brought to life are what will make huge impact for brands. Understandingwhere to make these investments should be at the very core of your mobile strategy.The power of mobile is at our fingertips. That power is not in teeny-weeny banners ads.Until we understand that, mobile advertising will continue to be a failure.115