Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

advertisers are coming to us for customer acquisition or direct response, and for that stuffthis works like no one‘s business.‖Tapjoy still has at its core gaming app inventory, since that content type is so compatiblewith in-app value adds that a sponsor can underwrite in exchange for an ad view. ButDille says Tapjoy has been expanding in recent months to messaging apps like Pinger,dating apps and also even video apps where ads can be exchanged for watching movies.The company boasts 1.3 million daily conversions of mobile viewers into some form ofaction, whether it is viewing a video, downloading another app or sign-ups. Between2010 -- Tapjoy‘s first year in the space -- and 2011, revenue rose from $20 million toover $100 million, and Tapjoy ―in 2012 exceeded $100 million by a comfortablemargin.‖As mobile video gains greater scale, a legitimate comparison can be made between TVand device-bound impact. In order to fully understand the nature and kind of differentialbetween platforms, we will need to know more about the impact of straight pre-rollsagainst mobile video clips and shows, of course. But there is a strong common-sense caseto be made about the special engagement with video advertising that a mobile platformrequires, over both TV and Web. We should be talking more about the ―intimacydividend,‖ how the form and focus of mobile benefits engagement and immersion. Focustrumps screen size any day.Marketers Search for Mobile Clarity at CESMatt Kapko | January 10, 2013 | 2 CommentsTo integrate or not to integrate - that is the question that marketers, brands and agenciesare still debating at CES 2013, held in Las Vegas. While online publishers areincreasingly pushing for multi-platform buys across mobile, tablet and desktop, therecontinues to be a wide gap between the mobile first (or mobile only) crowd and thosewho put their efforts into fully integrated marketing campaigns that reach across platformand device.The answer for most is somewhere in the middle, but that certainly doesn't help brandsget the most effective return on their ad spend. The meandering quest for the right mix ofmarketing and advertising to tablets, smartphones and desktops is nothing new, but thepotential audiences available in each channel has shifted dramatically."We say human first instead of mobile first, and sometimes we say context first," saidAlastair Green, executive creative director at Saatchi & Saatchi subsidiary Team One.During a panel discussion about tablet and smartphone advertising at CES, Green notedthat his agency commands about $50 million worth of mobile advertising building,86