Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

How? With ads that are native to the mobile experience. Ads that work just as well onany screen size, and aren‘t clicked accidentally. Ads that provide a clear value exchange,so that when a person interacts they get something they want in return.In the future mobile advertising won‘t just exploit the intimate relationship people havewith their smartphones. It will have to respect it, and build on what works. There has tobe a better way. And my guess is it‘s coming soonAre You Wasting Money on MobileAds?Advertisers Still Paying for Ads ThatNever Display. Industry Turns toTougher Standards for Legitimacy.By:John McDermottPublished: May 22, 2013The debate over the value of mobile advertising typically focuses on what effect, if any, ithas on brand lift, sales and getting consumers into stores. But advertisers have beenwasting money on mobile in the literal sense because a significant portion of the adsthey're paying for never properly display on devices.Now, networks and publishers are being pressured to more accurately report how wellthey deliver ads in an attempt to legitimize the industry and increase mobile-marketingspending.Apple's iAd earlier this month became the first major mobile-ad network to be fullyaccredited by the Media Ratings Council as adhering to the standards the InteractiveAdvertising Bureau and Mobile Marketing Association jointly released earlier this year.During the auditing process, iAd demonstrated accurate reporting of impressions, taps,tap-through-rate, visits, views, views-per-visit, average time spent, conversions, uniquedevices and unique device visits. Apple said its mobile ad network is more streamlinedthan others and that it only charges for ads that fully render on users' screens.17