Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

similar study of US mobile users, Nielson found that social media engagementwas the second most popular mobile activity (behind texting), monopolizing10.2% of all time spent on mobile devices. The deep connection between socialand mobile should come as no surprise when you consider that mobile usersprefer visual, concise, and contextually relevant content.Contextual relevance is where the ―local‖ in SoLoMo comes into play.Interestingly, in the aforementioned Neilson study, accessing maps/locationbasedapps was one of the top eight most popular activities for US mobile users(2.8%), almost paralleling mobile browser usage (3.3%).The importance of contextual relevance in SoLoMo is further underscored by thefindings of another 2012 Nielson study on smartphone shopper activities, whichreveals that 78% of mobile shoppers turn to their smartphones to find a store,63% to check prices online, and 22% to comment on a purchase. These dataanecdotally suggest social mobile apps providing user-generated reviews andlocation-based offers have a significant influence on mobile consumers.Companies with a brick-and-mortar presence need to ensure they are easilyaccessible when prospects are nearby. Whether it‘s SMS Text Marketing, localSEO, local discounts and offers, geo-fencing, or location-specific daily deals,proximity creates top of mind awareness and drives conversion. Each of thesegeo-local marketing techniques is most effective when executed with a SoLoMomindset.MOBILE APPS ABOUNDINGAs mobile device usage proliferates, users are becoming ever-more reliant onmobile apps for search and targeted needs discovery. The mobile apps (whetherfrom brands or third party app developers) which provide simple and convenientuser experiences and allow for painless conversions will be the real winners. Getready for a spate of geo-local, retail, and specific-use mobile apps to pop up inthe coming years.I like mobile apps (setting aside the web vs native vs hybrid argument for now); Ithink they are the future, and eventually almost every company will offer someform of mobile app to enhance, connect, simplify, etc.Regardless of your position on mobile apps, your brand should take mobileseriously, reviewing all marketing and operational processes through a mobilelens. Are you spending resources (financial and human) to ensure yourorganization is optimized for mobile (whatever that might mean for you)? If not,why not?DON‟T FORGET THE PI93