Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

for rewards, just 28% report having engaged with a mobile ad to earna reward like a coupon or game-play benefits.Clicks Lead Engagement MethodsWhen asked how they have engaged with mobile ads, a plurality ofrespondents (38%) did so by clicking or tapping on the ad. Othercommon ways of engaging included redeeming a coupon (31%),clicking on a sponsored link in a text message (29%), downloading anapplication they saw advertised (28%), and visiting a mobile websiteas a result of an ad (25%).Asked what type of mobile ads they have viewed, 70% of therespondents recalled viewing mobile banner ads, followed bySMS/text message ads (44%), ads within a mobile game or app(42%), mobile video ads (38%), and mobile email with an ad (31%).Smartphone Owners Make Purchases, ReferralsMobile advertisers must overcome reticence among someconsumers, but smartphone owners who are familiar with mobile adsare comfortable making purchases or recommendations using them.46% of those surveyed have viewed a mobile ad, and fully 64% ofthose who have viewed an ad have made a purchase as a directresult of mobile advertising, for a total of 29% of smartphone owners.The responses varied by sex, with men (68%) more likely to make apurchase as the result of a mobile ad than women (58%). Men arealso more likely than women to have referred a friend to a product orservice as the result of seeing or engaging with a mobile ad (52% vs.37%).Younger respondents (aged 25-34) have the most interest andinteractivity with mobile ads. Some 70% of them have made apurchase as a direct result of a mobile ad, and 58% would be willingto provide personal information via a mobile website in return for areward or coupon (twice as likely as those in the 45-54 year oldcategory). 48% think more positively about their favorite brands afterinteracting with them via their mobile device, which is significantlymore than any other age group.231