Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

More documents

Recommendations

Info

198
<strong>Mobile</strong> Users Prefer to Hear from BrandsThrough Traditional ModesPreferred method of brand communicationEmailTraditional advertising44%43%Banners on websites24%Text message to my mobile phoneDirect mail18%17%Sponsorship of games/apps on my mobile …13%G16. If a brand were to communicate about a product, in what ways would you prefer to hear about it?<strong>Mobile</strong>: Connection, Convergence & NavigationCONNECTION88%CONVERGENCE74%NAVIGATION62%CONNECTEmailSocial networkingTalkingText messagingENTERTAINListening to music or booksWatching TV or videosDownloading appsBloggingGamingReadingINFORMBrowsingResearchingGeneral informationProduct/Store informationMaking an online purchaseGetting directions/maps or using GPSManaging finances, fitness, calendar199
Page 1 and 2:
Summary1
Page 3 and 4:
thus, are struggling to respond to
Page 5 and 6:
mobile.‖And, CMOs must understand
Page 7 and 8:
The earliest mobile advertising too
Page 9 and 10:
The upheaval that the Internet has
Page 11 and 12:
But when we ask respondents whether
Page 13 and 14:
―The most significant issue for a
Page 15 and 16:
Mobile Internet advertising is the
Page 17 and 18:
How? With ads that are native to th
Page 19:
There's an onus on publishers to im
Page 23 and 24:
Some mobile analysts mistakenly bel
Page 26:
He may even catch the tail-end of t
Page 30:
In these campaigns, users don‘t s
Page 34:
Unaided brand recall was 43% for au
Page 38 and 39:
The technical hurdles are formidabl
Page 41 and 42:
Privacy IssuesApple has now phased
Page 44:
Google has the same complaint in th
Page 47 and 48:
Mobile‘s usefulness for shopping
Page 49 and 50:
1) CPG is adopting mobile faster th
Page 51 and 52:
Performance-based pricing models ar
Page 53 and 54:
eMarketer expects mobile video adve
Page 55 and 56:
Listen To The Sound Of My VoiceA vo
Page 57 and 58:
A new report investigating consumer
Page 59 and 60:
The next day, Foursquare announced
Page 61 and 62:
Expand context beyond locationLocat
Page 63 and 64:
Using this tool, VocalizeMobile was
Page 65 and 66:
the brands I see in commercials and
Page 67 and 68:
"It's not just about trying to move
Page 69 and 70:
―Mobile is becoming one of the fo
Page 71 and 72:
time on a mobile device) could be r
Page 73 and 74:
―travelers,‖ ―parents‖ and
Page 75:
Failing to Connect with Users Durin
Page 78 and 79:
Location is a big deal. For the his
Page 80 and 81:
Adfonic, abuying platform for mobil
Page 82 and 83:
media-consuming device. But what th
Page 84 and 85:
Whether or not mobile users will be
Page 86 and 87:
advertisers are coming to us for cu
Page 88 and 89:
and an increased desire among custo
Page 90 and 91:
7. Mobile Puts The “R” in Retai
Page 92 and 93:
SoLoMo: Time to Get Social, Think L
Page 94 and 95:
Companies and marketers who want to
Page 96 and 97:
Making the most of a mobile video p
Page 98 and 99:
―Since mobile rich media ad servi
Page 100 and 101:
Triton Digital Chief Operating Offi
Page 102 and 103:
mobile-centric ad unit? It seems cl
Page 104 and 105:
The study goes on suggesting that t
Page 106 and 107:
An overwhelming majority—92%- of
Page 108 and 109:
―I think progress is being made
Page 110 and 111:
Google also posted better-than-expe
Page 112 and 113:
Mobile has also added another layer
Page 114 and 115:
Facebook.Stock has climbed from und
Page 116 and 117:
IAB: Almost two-third of mobile vid
Page 118 and 119:
Mobile Marketing Analytics Are Diff
Page 120 and 121:
There is gold waiting in every mobi
Page 122 and 123:
Mobile ticketingParamount is runnin
Page 124 and 125:
Digital Dimes to Mobile PenniesNow
Page 126 and 127:
evenues in the third quarter after
Page 128 and 129:
128
Page 130 and 131:
Other research showed that TV ads w
Page 132 and 133:
Lockhorn continued that monetary ch
Page 134 and 135:
Among smartphone owners who havenev
Page 136 and 137:
Display Ads' Dubious In-View Perfor
Page 138 and 139:
We've heard Pandora CEO Joe Kennedy
Page 140 and 141:
Talking Point: At the moment, most
Page 142 and 143:
―Make one Web - ensure content an
Page 144 and 145:
Companies such as Amazon, Starbucks
Page 146 and 147:
4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
Page 150 and 151: 150
Page 152 and 153: 152
Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
Page 172 and 173: 172
Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 206 and 207: 52% of marketers report that they a
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 212 and 213: Challenge Marketers on MobileAUGUST
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
Page 218 and 219: uying against content or even vast
Page 220 and 221: action with a brand; however, it‘
Page 222 and 223: was relevant to them, making this t
Page 224 and 225: MOBILE INTERNET USE ACCOUNTED FOR 1
Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
Page 228 and 229: Study: More Users Clicking Ads, Ris
Page 230 and 231: Distrust, Irrelevance Temper Mobile
Page 232 and 233: About The Data: The 2012 Hipcricket
Page 234 and 235: topping the list in terms of consum
Page 236 and 237: Foursquare, about to celebrate its
Page 238 and 239: Here are the top tasks in terms of
Page 240 and 241: 25.2% Newsstand (12)23.7% Lifestyle
Page 242 and 243: According to Nielsen the majority o
Page 244: 244
show all

Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?