Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Companies and marketers who want to be on the right side of the historical shiftto SoLoMo should recall the PI principle…not the famous mathematical formula,the OTHER PI principle:Participate – If both you and your brand have not gone social mobile, it‘s hightime. Part of achieving success in business is to know when to recognize a fadfrom a paradigm shift. Beepers=fad. QR Codes=Fad. Social Media=paradigmshift. Mobile=Paradigm shift.Hey, I‘m all for waiting on the sidelines until a new business technology fullyproves itself. For social media, the train left the station some time in 2011; formobile, it left sometime last year.Integrate – The concept of integration in technology has a long pedigree, eversince Thag first attached a wheel to his barrow. However, the widespreadadoption of Internet, social, and mobile technologies by an increasinglydemanding consumer base requires your brand combine SoLoMo into oneintegrated digital marketing strategy.The bottom line? Time to get social, think local, and spend mobileANA: Marketers Excited, Frustrated By Mobileby Mark Walsh, 9 hours agoVirtually all marketers currently use or are planning to incorporate mobile into theirmarketing mix, with 85% planning to increase their mobile budgets in the near future,according to a new study by the Association of National Advertisers (ANA) andMediaVest.The finding was based on an online survey conducted during the fourth quarter among asample of 68 client-side marketers (and ANA members) who are using or plan to usemobile media initiatives to reach consumers.While the survey indicated a widespread embrace of mobile marketing, it also showedcontinued frustration with the lack of ROI measurement and accountability in mobile.Only 21% reported having solid success in mobile—a slight decrease from 2010.―Brands are clearly excited about the possibilities, but at the same time, perceivedsuccess rates have not increased significantly,‖ said Bob Liodice, ANA President andCEO. The industry as a whole must move quickly to standardize measurement practicesand address privacy issues.‖94