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Tablet Ads Deliver Results, but Barriers RemainOCT 18, 2012PrintEmailFree NewsletterBy 2015, more than half of US internet users will use a tabletTablet ad campaigns are outperforming mobile norms on key brand metrics, according toa new eMarketer report, ―Tablet Advertising: Volume and Engagement Levels JumpUp.‖ Paid search ads targeting tablets are delivering better results than desktop search.By the end of this year, eMarketer estimates the number of US tablet users—defined asanyone who uses a tablet at least once a month—will reach nearly 70 million, up from 34million in 2011. At that point, roughly 30% of internet users will use a tablet at least oncea month.By 2015, over half of internet users will log onto the web via their tablet.The rapid growth of the tablet media audience has delivered a wealth of opportunity foradvertisers. Tablet ads are proving to be more engaging than typical mobile campaignsand, at times, more effective than ads on a PC.According to Marin Software, a digital ad management platform, the share of paid clicksfrom tablet devices increased 33% on their platform between Q1 and Q2 of 2012. TheMarin study showed those conducting a search on a tablet were 42% more likely to clickon ads compared to those searching on a traditional computer.Data from InsightExpress, a research firm that measures the impact of marketingcampaigns on mobile devices, showed tablet display ads delivered better results on nearlyevery brand metric compared to mobile norms. These conclusions were drawn based on acomparison of results from six tablet campaigns run in 2012 against 240 mobile173