Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Synergistic ScreensAudiences are increasingly becoming digitally agnostic. This means they are willing to consumethe same content — perhaps presented in different manners — across screens.They gravitate to whatever device is most appropriate or convenient given the context they findthemselves in. So, at home after dinner, a 32-year-old male might prefer to watch a show on hislarge-screen TV. But at bedtime, he might finish watching the same programming on a tablet.24
Page 1 and 2: Summary1
Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11 and 12: But when we ask respondents whether
Page 13 and 14: ―The most significant issue for a
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23: Some mobile analysts mistakenly bel
Page 28: The manner in which devices are use
Page 32: AdColony, a mobile video ad company
Page 36: They need to track and measure a si
Page 39: TrackingCookies: This is the most c
Page 42: TRUSTe, a provider of privacy-frien
Page 46 and 47: The limits of mobile ad attribution
Page 48 and 49: or tablet to look up product and pr
Page 50 and 51: 2012 was another banner year for th
Page 52 and 53: consumer products advertisers were
Page 54 and 55: OK ComputerStanford professor Cliff
Page 56 and 57: Enter Google‘s Jason Spero and Mi
Page 58 and 59: S Foursquare Planning to OfferCheck
Page 60 and 61: Let's Get Personal: The Next Step I
Page 62 and 63: Pandora and other online radio serv
Page 64 and 65: The majority of folks are searching
Page 66 and 67: MG to Track How Mobile Ads Leadto I
Page 68 and 69: New Mobile Multitasking Defined As
Page 70 and 71: Mobile advertising is proving to be
Page 72 and 73: Consider these highlights:96% of ma
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emove false perceptions about testi
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SOURCES "Seven Shades of Mobile" st
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We work with publishers with over 1
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Pew Research CenterAnd probably to
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you‘re doing email or social medi
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Nihal Mehta, CEO and co-founder of
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creation and execution. "We're actu
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To see how big of an opportunity th
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Furthermore, video ads come with hi
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similar study of US mobile users, N
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Some 42% of marketers expressed con
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For example, a retailer could lever
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Mobile marketing is like sex: nearl
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and 40 percent more than traditiona
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Knowing where and when you shop --
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search behaviors, the most striking
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―It implies that marketers need t
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Google keeps more than half of US m
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The survey broke social and video m
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Large percentage rates of growth lo
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Mobile Video.Adding mobile video to
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Fat Fingers is a huge problem that
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Far too many mobile marketers are t
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and effective way to connect with t
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Smartphone owners more likely to ac
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The blip says a lot about the state
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daily deals."Mobile is presenting n
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The “JiWire Mobile Audience Insig
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That made TV commercials more impor
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Google conducted a study which show
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problem is, fewer than half of onli
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Advertisers are also limited by wha
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click-to-call buttons, which allow
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___________________________________
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―In working with our clients to d
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conventional view of what consumers
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uyers perceived as driving up price
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Beyond cookiesOne strategy for prov
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151
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The ―JiWire Mobile Audience Insig
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That drives effective clickthrough
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A survey from Localytics found that
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Lockhorn continued that monetary ch
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Since online already accounts for a
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Check out today‘s other articles,
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IDC also forecasts that worldwide b
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The study also found a jump in bran
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The company‘s mobile-payment syst
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―Any brand that is advertising on
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Tablet Ads Deliver Results, but Bar
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Will Mobile's Massive Growth EverEq
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If we were to apply this TradeMob d
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Wednesday, Sept. 19, 2012The New Di
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The survey of 8,000 primary househo
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___________________________________
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Mobile devices‘ smaller screens a
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latest trend, (mobile advertising)
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As mobile display advertising matur
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The YP study aggregated 1.5 billion
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Using the Web on a desktop, laptop,
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The study also showed about 6-7% of
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elieves that accidental clicks are
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Mobile Users Prefer to Hear from Br
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Deprivation: An Emotional Experienc
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2012. Before this year, Japan was t
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Mobile, despite rapid growth, accou
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Mobile Barcode Scanning ExplodesAcc
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Mobile Ads Lead 1 in 4 Smartphone C
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Video and entertainment lead in mob
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Campuses are a microcosm of the mob
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extension.‘ We recommend that you
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What the media planner/buyer thinks
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ad time.Mobile: You hungry? There
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that to clients. Was it actually vi
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The responses varied by sex, with m
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MOBILE,‖ SAYS MR MURPHY. ―THEY
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TRYING TO APPLY THE INFORMATION BEC
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The study also offered user data on
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for rewards, just 28% report having
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higher levels of education. Why are
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somewhat comfortable with it. Perha
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The study, which analysed predictio
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downloaders who are seeking medical
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more than two-thirds who bought a n
Page 243 and 244:
Results from Google‘s report indi
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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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