Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Marketers that push creative boundaries, deliver content that is fun to share and diversifythe types of mobile ads used will have the best odds of increasing engagement levels andbrand perception among the college set.The full report, ―College Students Put Mobile Marketers to the Test,‖ also answers thesekey questions:Click-to-call ads are mobile ads that contain a clickable phonenumber. The most common way to serve these ads is via GoogleAdwords. These ads appear after a Google search. Again, there is aphone number in the ad itself. Google will then charge the advertiseron a pay-per-call basis (each time the phone number is tapped)rather than on a pay-per-click basis.This gives Google a way to monetize phone calls via mobile. And itgives advertisers a way to generate phone calls.The BackgroundWhen you set up Click-to-Call in Google Adwords (Google calls themcall extensions) you have to also enter a phone number you wouldlike to use in the ad. Most businesses simply use their own phonenumber. However, you can use any phone number as a ‗call214