Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Advertisers are also limited by what they can find out about smartphone users. It’snot technically possible to use cookies with smartphone apps the way it iswith a browser.As of March 2012, about 10% of all US internet visits came from smartphones andtablets, according to comScoreThat’s one reason smartphones are not working well as a medium for manyadvertisers. The evidence is telling: advertisers are willing to pay much more toreach a thousand pairs of eyes gazing upon a computer or tablet than a thousandpairs looking at a smartphone screen.ON MOBILE, ADVERTISERS LACK AN IMPORTANT TOOLFOR ASSESSING RELEVANCE BECAUSE THEY AREUNABLE TO PLACE COOKIES ON MOBILE DEVICES TOTRACK USERS‟ INTERESTS AND SUPPORT THE KINDOF BEHAVIOURAL TARGETING SEEN ON THE WEB.THE LOCATION INFORMATION SENT OUT BY MOBILEGADGETS PROMISES TO REPLACE THIS WITH AVALUABLE NEW FORM OF DATA, BUT FOR NOW, MOSTCOMPANIES SAY THEY ARE HOLDING BACK FROMTRYING TO APPLY THE INFORMATION BECAUSE OF THELACK OF ACCEPTED NORMS FOR HOW TO USE THEINFORMATION WITHOUT INFRINGING PRIVACY.―SOCIETY IS STILL WORKING THAT OUT,‖ SAYS MRKENNEDY OF PANDORA.REPORT: 40% OF MOBILE ADS ARE A WASTE OF MONEY9-17-2012137