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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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- Page 158 and 159: Digital Experts Tell Us The 7 Bigge
- Page 160 and 161: The other concern I have with mobil
- Page 162 and 163: This shift has been problematic for
- Page 164 and 165: The 1800-Flowers mobile siteWith th
- Page 166 and 167: Measuring mobile video beyond the c
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- Page 170 and 171: “It brings together the best of b
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- Page 174 and 175: campaigns conducted between Novembe
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- Page 178 and 179: But an effective way of combating u
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- Page 182 and 183: etailers’ recent efforts to scale
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- Page 186 and 187: As mobile display advertising matur
- Page 188 and 189: Mobile devices‘ smaller screens a
- Page 190 and 191: The YP study shows that the sweet s
- Page 192 and 193: These limitations depress demand fo
- Page 194 and 195: Like similar studies before it, AdS
- Page 196 and 197: percent. Trademob found that 22 per
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- Page 200 and 201: We Took Control Away4-day mobile im
- Page 204 and 205: Key takeaways from the forecast:Spe
- Page 206 and 207: 52% of marketers report that they a
- Page 208 and 209: Data from ScanLife’s “Mobile Ba
- Page 210 and 211: vs. 10%); making a purchase on a mo
- Page 212 and 213: Challenge Marketers on MobileAUGUST
- Page 214 and 215: Marketers that push creative bounda
- Page 216 and 217: Implications- If we had used the st
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- Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
- Page 228 and 229: Study: More Users Clicking Ads, Ris
- Page 230 and 231: Distrust, Irrelevance Temper Mobile
- Page 232 and 233: About The Data: The 2012 Hipcricket
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- Page 236 and 237: Foursquare, about to celebrate its
- Page 238 and 239: Here are the top tasks in terms of
- Page 240 and 241: 25.2% Newsstand (12)23.7% Lifestyle
- Page 242 and 243: According to Nielsen the majority o
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