Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Some 42% of marketers expressed concerns with having proper mobile metrics in place,and another 42% cited the inability to prove ROI as a barrier to further mobiledevelopment.Conversely, the study indicated the top three draws of mobile for marketers are capturingreach with unique audiences (85%), ability to deliver content on the go (80%), andlocation awareness (78%).Among other insights, the study showed the following on mobile strategies and funding:-The most often used tactics include mobile websites (84%), search (78%), apps (76%)and display (75%).-More marketers plan to start using location-based services (28%) in the future than anyother mobile tactic.-Most funding for mobile is reallocated from othermarketing budgets, such as traditional (37%) and digital(26%) marketingBrand Advertisers Coming to Mobile Despite IneffectiveRich Media AdsMobile ads outperform online but prices lagBy Tim PetersonJanuary 15, 2013, 7:00 AM ESTA couple years ago, rich-media ad units were all the rage. Oh snap! Videos andexpandable banners and Twitter streams and buttons on top of buttons; 'How canconsumers and big-budget brand advertisers not come to love these interactive ads?'many proclaimed.The same story was told when rich media ads hit mobile, but so far rich media mobile adshave been a failure—though, counterintuitively, the courtship of brand advertisers has notbeen.Check out some of these numbers: during this past December—the peak of mobile‘sbiggest spending season—rich media mobile ads cost 1.6 times as much as their staticcounterparts but only returned 1.2 times the clicks, according to a report by mobile adexchange MoPub. ―In our view, [mobile rich media ads] are not quite meeting theexpectations everyone had going into it,‖ said MoPub‘s director of product marketingElain Szu.95