Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Adfonic, abuying platform for mobile, has released its AdSnap: Tablets report, which comparesthe results gained from mobile ads displayed on tablets, with those displayed on smartphones.According to the comparison, click-through rates (CTRs) on tablets outperform smartphones forbranding campaigns by 250 percent, but perhaps more surprising is the finding that tablets alsobeat smartphones for direct response campaigns, which are traditionally launched with lessresources invested in the ad creative. The typical daily profiles of tablet and smartphone use arecomplementary. Tablet users tend to be more active in the evening and click more throughout theday, while smartphone users are both more active and more likely to click mobile ads in the earlyhours of the morning. Read >>Mobile Advertising Post-Click Behavior (Millennial Media via e-Strategy Trends)Sixteen percent of advertisers in the Millennial Media network included mobile commerce intotheir campaigns last year, according to the network‘s year-in-review report.Millennial MediaIn mCommerce was offered as a post-click option less than social media (18 percent), storelocator/view map (21 percent), and application download (37 percent). Read >>One In Four Teens Access The Internet Primarily Through Mobile (Pew Research viaGigaOM)A new study from the Pew Research Center finds that one in four American teenagers accessesthe Internet primarily through mobile; about three-quarters of those teens own mobile phones,and half of that group uses smartphones.80