Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Mobile Internet advertising is the fastest-growing portion of Internet advertising and isexpected to increase more than 32% in the next four years, reaching $13.7 billion, PwCsays."We see there's great opportunity in mobile advertising," DeWinter says. "More andmore, the content and distribution is recognizing the importance of the consumer in theecosystem. That is not dissimilar to what we've seen in the past, but we continue to see itramp up in speed and pace."PwC's finding jibes with other analysis tracking the growth in Internet-connected devices,or the so-called "Internet of Everything." The more than 10 billion devices wirelesslyconnected to the Internet today will increase to 30 billion by 2020, projects U.K.-basedABI Research.Behind Internet advertising and Internet access, spending on video games is expected tosee the next-largest growth. Projected spending on games will surpass $14.2 billion in2013, rising to $182 billion in 2017.Consumer spending on movies, pay-TV and music will rise slightly, while spending onmagazines and newspapers will continue trending down.Mobile devices are transforming the home entertainment experience, as well. With moreTV viewers using phones and tablets as they watch, "when does the first screen, the TV,really become the second screen?" De Winter says. "You see more and more engagementand the ability to actually target what consumers are doing on the second screen becauseit's a more interactive device."While the big-screen TV will remain a key part of the home entertainment equation formany years, "The fact is that (TV) is being consumed in such a different way," he says."And it changes every day with all the social apps out there."Mobile Ads Don't Just Annoy, They BetrayWe Love Our Smartphones Intimately, andUninvited Pitches Feel Like a ViolationBy:Ari JacobyPublished: June 03, 2013229share this page15