Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Unaided brand recall was 43% for audiences who had been exposed to the cross-screencampaigns, and only 6% for the TV-only campaign.Purchase intent was 18% for the TV-only crowd, and 31% for the cross-screen campaign‘saudience. (See chart, above.)Several additional strategies have proven to be very powerful and might be paired routinely withcross-screen approaches.Cross-screen retargeting: In retargeting, users are tracked and presented ads from sitesthey have visited in the past. While this technique is now familiar on PCs, it‘s onlyrecently that retargeting across screens has become feasible. Drawbridge, a startup thatretargets from desktop to mobile, claims they have achieved a jump of 338% return oninvestment for certain clients when using cross-screen retargeting.Frequency capping: Where an individual is only presented an ad a defined number oftimes in a time period to avoid overwhelming and desensitising prospects.Now You See Me, Now You Don’tThe effectiveness of any advertising campaign rests on a brand‘s ability to effectively deliver theirmessage to a target audience.Brands need to know how and on what devices target audiences are consuming content.34