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Implications- If we had used the standard business phone number and not a calltracking phone number we would have had vastly different data aboutour CPL, CPA and CPC. They, frankly, would have been wrong.- Having false data about CPA, CPL and CPC would have alteredoptimization, ad copy, future spend and of course, assumptions aboutthe ad channel itself.- The way we look at it is simple: you have to use some phonenumber in your click-to-call ads, you might as well use a number fromLogMyCalls that will give you data.Our call-to-action to our audience: What are your experiences withclick-to-call? We would love to hear about your experience.Jason Wells is the CEO of ContactPoint. Their newproduct, LogMyCalls, represents the next generation ofintelligent call tracking and marketing automationThe Evolution of Digital Media Mixby Kristin Haarlow, Jul 18, 2012, 5:13 PM216