Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Challenge Marketers on <strong>Mobile</strong>AUGUST 28, 2012Undergrads demand relevant adsBy the time the class of 2016 graduates, close to 90% of college students in the US willown a smartphone. Fewer will carry tablets, but penetration levels will be high if recenttrends continue; between March 2011 and January 2012 alone, tablet ownership tripledamong college students.<strong>Mobile</strong> devices are considered necessities by today‘s undergrads; they are extensions oftheir digital existence and personality. While laptops were once considered wonderfullymobile, fewer students bought them this year. The computing power and widespreadavailability of affordable smartphones (and increasingly tablets) has students flocking tothese newer and even more portable devices.Today, roughly two-thirds of students walk college campuses—and store aisles—knowing whatever information they need is accessible through their smartphone. Theychallenge statements made by professors, prices quoted by salespeople and the creativityof mobile marketers.212
Campuses are a microcosm of the mobile world of tomorrow, a world in whichconsumers tethered to mobile devices live under economic pressure but spendnonetheless. As such, college campuses are fertile testing grounds for mobile marketers.However, college students are quick to judge and are easily turned off by messages thatare interruptive or irrelevant.Nearly seven in 10 students in a Ball State University survey reported they had beenannoyed by mobile ads—and the most likely kind they reported seeing were text ads.Nearly half said they were actually less likely to purchase a product after seeing a mobilead.213
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
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Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 206 and 207: 52% of marketers report that they a
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
Page 218 and 219: uying against content or even vast
Page 220 and 221: action with a brand; however, it‘
Page 222 and 223: was relevant to them, making this t
Page 224 and 225: MOBILE INTERNET USE ACCOUNTED FOR 1
Page 226 and 227: ADVERTISERS, SHE CLAIMS. HOWEVER, A
Page 228 and 229: Study: More Users Clicking Ads, Ris
Page 230 and 231: Distrust, Irrelevance Temper Mobile
Page 232 and 233: About The Data: The 2012 Hipcricket
Page 234 and 235: topping the list in terms of consum
Page 236 and 237: Foursquare, about to celebrate its
Page 238 and 239: Here are the top tasks in terms of
Page 240 and 241: 25.2% Newsstand (12)23.7% Lifestyle
Page 242 and 243: According to Nielsen the majority o
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