Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Lockhorn continued that monetary challenges aren't just coming from the clients, but "Publishers, too, are still figuring out how tosupport from a technology perspective, and how to price it."5. Remember — tablets are different than phones:Not all second screen experiences are created equal. Sure phones and tablets are both "mobile," but screen size and functionalityshould lend themselves to different user experiences."One challenge is understanding and educating how tablets are different from phones," Greene said. "People typically think aboutricher ads (like iAD), which comes with a host of caveats."Vale agreed, stating:"Both devices should be treated differently when planning for a campaign – the user experiences, audiences and engagement oftablet devices are very different from mobile. Tablet is far more of a laid back, immersive experience, whereas mobile istransactional snippets of information.Tablet devices also tend to be one piece of a multi-screen experience and are predominantlyused in the home (while simultaneously using other media). The type of content and activities performed by users on tablets isoften long-form such as reading news articles and watching videos. Not understanding, integrating and then tailoring tablet adcampaigns based on these insights is a detriment to brands."6. The creative needs to get more ... creative:"The vast majority of ads are simply taken directly from the magazine – static imagery," Lockhorn said. "Beautiful, but notcapitalizing on the inherent interactive capabilities of the device."7. The ads need to be more of a streamlined experience:"Interstitials, forced slideshows and auto-starting videos may drive page views and impressions, but they can create awkward anddisruptive user experiences," Greene said. "Recently I saw a takeover ad open within a web window inside of Twitter, whichrendered the ad impossible to close. It's unlikely that the ad server was aware of where it was serving the ad, but we need to dobetter than this."52% of marketers report that they are experiencing greater ROI through mobilemarketing than through any other medium. That‘s a huge step forward in mobilemarketing. We‘ve jumped from the rabbit-in-the-headlights moment to actually making areturn on investment. With 48% of mobile owners admitting that mobile marketinginfluences their purchasing decisions, it‘s time to act (if you haven‘t already).132
Google conducted a study which showed that traditional media andradio are particularly effective in generating mobile searches.The study found that 68% of respondents cite traditional media as acause for their mobile web searches. More specifically, 40% citeAM/FM radio. 43% mentioned TV. Paul Jacobs of Jacobs <strong>Media</strong>wrote that the study ―reinforces the notion that a timely radiomessage can drive behavior – especially among consumers withmobile phones.Distrust, Irrelevance Temper <strong>Mobile</strong> Ad EngagementAugust 6, 2012133
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
Page 82 and 83: media-consuming device. But what th
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Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 104 and 105: The study goes on suggesting that t
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
Page 134 and 135: Among smartphone owners who havenev
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 144 and 145: Companies such as Amazon, Starbucks
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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198
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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