Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Study: More Users Clicking Ads, Rise In M-CommerceComfortby Mark Walsh, Yesterday, 5:49 PMWhen it comes to accessing mobile content, people are mostfrustrated by the connection speed of their devices and ability to findwhat they are looking for, according to Adobe's 2012 mobileconsumer survey.The wide-ranging study also found that about 40% of mobile usershave clicked on ads, and Android phones are the most popularacross age groups, among other findings.The survey, conducted by Keynote Services in March, categorizedpreferences based on gender and age. The participants were splitalmost equally between male and female. Age groups were split intoyoung (18–29), middle-aged (30–49) and older (50–64) groups, withthe highest number of participants coming from the middle-agedgroup.The younger age group reported the most time, at three to five hoursper week on mobile Web sites (28%) and applications (28%). Bycontrast, the older age group spent less than one hour per week onboth mobile sites and apps.Asked where they would most like to see improvement in consumingmobile media, speed and navigation were the areas people citedmost often, along with a category dubbed ―other.‖ That echoes a PewResearch Center survey released earlier this month, which found thathalf of smartphone users say they experience slow Internet downloadspeeds at least once a week.Across industry categories including media, travel and financialservices, travel had the highest―negative-to-neutral‖ ratings for boththe mobile Web and apps, especially among older users.228