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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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We Took Control Away4-day mobile immersionexercise including 1 day withouttheir phone40 heavy internet-enabled mobiledevice users aged 18-54Attitudes &usage studyPast daydiary1,000 internet-enabled mobile device users aged 13-54Note, <strong>Media</strong>Vest partnered with Ipsos <strong>Media</strong>CT to conduct the studies<strong>Mobile</strong> Devices Meet Many Needs - Few CouldLive Without ItTop attitudes toward mobile device and useI use my mobiledevice to keepmyself entertained48%If I had to, I couldlive without mymobile device28%38%No amountof money togive up mobiledevice!My mobile deviceenables me to bemore efficient46%My mobile device isimportant to mysocial life44%G18. Please indicate how well each statement below describes your attitudes toward mobile devices and how you use them. (Top Two Box)G19. How much money would it take to get you to only use your mobile phone for calls or texting and nothing else for one week?200

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