Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

According to Nielsen the majority of 25–34 and 18–24 year olds nowown smartphones (64% and 53% respectively) and they have led insmartphone penetration compared to other age groups since 2009.(Over 70% Of Pandora‘s usage is on smartphones.)Nielsen: 26 million smartphone subscribers viewed videos on theirdevices in Q3 2011, representing 62.5% growth from 16 million in Q32010. Meanwhile, the number of smartphone subscribersdownloading applications has risen 53% year-over-year to 49 million,while 35 million are downloading games, up 83% from 19 million inQ3 2010. *Other fast-growing activities include streaming onlinemusic or mobile radio (up 66% to 29 million), full track musicdownloads (up 65% to 18 million), and online game playing (up 95%to 16 million).More than 36 million computer tablets and e-readers were operatingin the U.S. in 2011. Consumer end users accounted for nearly 60% ofthe users in 2011, but business end users will make up a largermajority by 2016242