Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The responses varied by sex, with men (68%) more likely to make apurchase as the result of a mobile ad than women (58%). Men arealso more likely than women to have referred a friend to a product orservice as the result of seeing or engaging with a mobile ad (52% vs.37%).Younger respondents (aged 25-34) have the most interest andinteractivity with mobile ads. Some 70% of them have made apurchase as a direct result of a mobile ad, and 58% would be willingto provide personal information via a mobile website in return for areward or coupon (twice as likely as those in the 45-54 year oldcategory). 48% think more positively about their favorite brands afterinteracting with them via their mobile device, which is significantlymore than any other age group.About The Data: The 2012 Hipcricket Mobile Advertising Survey wasconducted in June 2012 via email and results were derived from 650US-based mobile phone users, distributed across five age categories(18-24, 25-30, 31-35, 36-40, 41-45) and four income ranges($25,000-$50,000; $50,000-$75,000; $75,000-$100,000; greater than$100,000). Respondents were evenly divided between males andfemales, and 27% resided in the Northeast; 21% in the Midwest; 30%in the South; 22% in the West. 73% of the respondents owned asmartphoneADVERTISERS CAUTIOUS OF MOVE TO MOBILEAUGUST 9, 2012 | RICHARD WATERS / FTTHIS IS A MOVIE THAT THE INTERNET INDUSTRY HASSEEN BEFORE, SAYS JOE KENNEDY, CHIEF EXECUTIVEOF PANDORA, THE US INTERNET MUSIC SERVICE THATCOUNTS ITSELF AMONG THE TOP FIVE BENEFICIARIESOF MOBILE ADVERTISING.INTERNET USERS MAY BE FLOCKING TO MOBILEDEVICES, BUT PROFITS HAVE BEEN SCARCE AS MANYADVERTISERS REMAIN WARY OF THE NEW MEDIUM.223