Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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entries and then tries to provide relevant information, such as a traffic report minutesbefore you head to work. The company hasn‘t sent out any advertising through thisservice, but many in the industry expect it will: Besides the traffic, wouldn‘t you beinterested in a coupon for a new breakfast sandwich at that coffee place on your way tothe office?168
The company‘s mobile-payment system, Google Wallet, is another way it‘s movingbeyond the standard model. Storing a user‘s credit-card information does two things: Itmakes mobile purchases easier, since a person doesn‘t have to enter payment informationon a small device, and it provides a way to follow the money. Without a paymentplatform, Google and other ad networks have no way to determine whether an adpersuades a user to make an offline purchase. But if you use Google Wallet to pay aflorist after Google sent you an ad from that florist, Google can make some conclusionsabout that ad‘s efficacy and adjust prices accordingly.Facebook‘s rapid mobile-ad expansion has been possible because more than 60 percent ofits users access the social networking site on a mobile device. The company attributes itsrecent growth in mobile ads to what is known in the digital-ad world as ―nativeadvertising,‖ or advertising that‘s integrated with a site‘s regular content. In Facebook‘scase, that means ads that appear in a user‘s news feed, which the company calls a―sponsored story.‖―We want to make the ads on Facebook part of the user experience in a seamless way,‖says Gokul Rajaram, Facebook‘s product director for advertising. That not only meansincorporating ad content into news feeds, but also storing users‘ credit-card informationso they can make purchases with a single click. ―On mobile, the need to reduce friction inany transaction is exponentially greater,‖ says Rajaram.On Facebook, each user can be turned into an ad network. Sponsored stories are firstdistributed to users who have chosen to be fans of an advertiser‘s Facebook page. If a fanthen likes the ad (often consisting of a coupon or other discount) in a sponsored story, it‘sdistributed to that fan‘s network of friends, whether they liked the advertiser‘s page ornot. ―We‘re finding that more than 50 percent of all claims of offers come from friends offans, not fans,‖ says Rajaram, adding that Facebook‘s research showed people recalled anad referred by a friend 10 times more often than a typical display ad.Twitter is also pursuing a native-advertising strategy, in the form of promoted tweets, butcustom formats for Facebook and Twitter will not work for the larger world of the Web,meaning that the magic formula for mobile advertising remains elusive—especially forsites that have fewer visitors. ―Digital advertising is about getting my message in front ofa lot of people at a low cost,‖ says Rare Crowds‘ Picard. ―The more we carve up thatinventory, the harder it is to get that message out.‖ Facebook can do sponsored stories, hesays, because it has such a large audience. ―But not everybody‘s Facebook.‖The bottom line: Traditional advertising doesn’t translate to mobile devices, andcompanies are still struggling to come up with effective strategiesA mobile video ad from Scion―<strong>Mobile</strong> video advertising is effective for both brand building and driving an action,‖ Mr.Yang said.169
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
Page 132 and 133: Lockhorn continued that monetary ch
Page 134 and 135: Among smartphone owners who havenev
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 144 and 145: Companies such as Amazon, Starbucks
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
Page 194 and 195: Like similar studies before it, AdS
Page 196 and 197: percent. Trademob found that 22 per
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Page 200 and 201: We Took Control Away4-day mobile im
Page 202 and 203: Statistics for the current year sug
Page 204 and 205: Key takeaways from the forecast:Spe
Page 206 and 207: 52% of marketers report that they a
Page 208 and 209: Data from ScanLife’s “Mobile Ba
Page 210 and 211: vs. 10%); making a purchase on a mo
Page 212 and 213: Challenge Marketers on MobileAUGUST
Page 214 and 215: Marketers that push creative bounda
Page 216 and 217: Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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