Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The 1800-Flowers mobile siteWith the number of mobile users of the Internet expected to outnumber PC users by2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in2016, according to a new report from IDC.The U.S. leads in the trend toward mobile Internet use and, a result, the shift in digitaladvertising will be most pronounced there. In the U.S. alone, mobile advertising spend isexpected to reach $14.8 billion by 2016, up from $2.1 billion last year.―The biggest news for mobile marketers is, however much you are spending on mobilemarketing, you are spending it in the right place, and you should spend even more,‖ saidKarsten Weide, program vice president of media and entertainment at IDC, Framingham,MA.―Ten years out, mobile will be the default venue for digital marketing in the UnitedStates,‖ he said.Digital advertising goes mobileThe U.S. mobile advertising spend will grow at a compound annual rate of 47 percentwith mobile‘s share of digital advertising climbing to 21 percent from six percent by2016.IDC forecasts that on a global basis mobile advertising will grow from $6 billion in 2011to $28.8 billion in 2016, at a compound annual growth rate of 37 percent.As a result, mobile‘s share of digital advertising will grow from 6.8 percent to 17.8percent, at the expense of traditional online advertising.164