Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

and effective way to connect with them,‖ Seybold says. ―For example, brands cansponsor the premium content the consumer wants in their apps, whether it's minutes intheir texting app, virtual currency in their game or paying for them to watch a movie.Consumers have shown they understand the virtual economy, and are willing to engagewith their favorite brands in exchange for the content they want, especially when theychoose the brand to interact with.‖Paramount Pictures continues to rely on mobile to drivefilm awarenessBy Rimma KatsDecember 27, 2012Paramount Pictures is giving mobile the lead role in its marketing efforts to help driveawareness for its latest film, ―The Guilt Trip.‖The company is running the campaign within the Fandango iPhone application. Over thepast year, studios such as Paramount have made mobile its new star by incorporating themedium into its initiatives, and ultimately drive ticket sales."The Guilt Trip mobile ad campaign is solid and doesn't contain much for the agency thatdesigned it to feel guilty about," said Simon Buckingham, CEO of Appitalism, NewYork."The campaign contains the usual movie mobile ad campaign options to buy tickets andview a trailer," he said.Mr. Buckingham is not affiliated with Paramount. He commented based on his expertiseon the subject.Paramount did not respond to press inquiries.121