Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

They need to track and measure a single individual‘s responses to ads across multiple screensand attribute any results — such as conversions — to the appropriate ad placement.This is important not only so brands can decide how to allocate their budgets as consumer mediahabits change, but also to refine campaigns and improve their strategies.The world of measuring consumers as they move across screens involves a combination of newtechnologies and tried-and-true methodologies.Some of these solutions are about measuring audiences in the aggregate, others are aboutunderstanding the specific behaviour of individual users or certain demographics.36