Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Companies such as Amazon, Starbucks, Target and McDonald‘s are using mobile asanother revenue driver.Mobile is no longer just another accessory – it is a necessity.―Mobile will become even more pervasive in shopping and commerce,‖ said Ludo Collin,CEO of EachScape.―Mobile in the enterprise will become even more pervasive in the enterprise,‖ he said. ―Inaddition, apps will continue to win big for engagement and consumer usage.‖In addition to a rapid growth in mobile traffic, the tablet space will continue to explode.―Also, cloud services will become more popular, enterprise mobility will gain even moreadditional ground and mobile commerce and payments will continue to rise, but stillhaving a few hurdles to overcome,‖ said Tom Nawara, vice president of emergingsolutions and innovations at Acquity Group.―Beyond that, I also believe we'll see a big move into more immersive input – a gestural,voice, audio – and output – augmented reality, pico projectors – related to mobile andconnected devices,‖ he said.―In addition, we will see SoLoMo evolve to SoLoMoCoDa – social, local, mobile,commerce and data – with the number of mobile transactions rising considerably and theamount of data collected from mobile and connected devices going through the roof.‖Mr. Nawara also predicts that marketers will see the second-screen become more andmore important, with major brands putting money into programs and campaignsaddressing the rapidly growing connection between television and mobile devices.―Organizations need to think and plan from an omnichannel perspective – understandingcustomer interaction occasions in all touchpoints and planning for consistent experiencesacross all of them – but act from a mobile-first stance – understanding that mobile hasvery quickly become the hub of consumer/brand engagement,‖ Mr. Nawara said.Final TakeRimma Kats is associate editor on Mobile Marketer, NewNEW YORK, Oct. 3, 2012 /PRNewswire/ -- A joint study by AOL Inc. and BBDO reveals that 68%of consumer mobile phone use occurs in the home. By mining beneath the surface of "what"people are doing with their smartphones to better understand the "why" behind those mobileactions, this study uncovered several insights that run counter to the traditional view of the mobilespace. The research shows that there is untapped value for brands when they look beyond the144
conventional view of what consumers do on their smartphones. The announcement was made atAdvertising Week 2012 taking place in New York City, October 1-5, 2012.The study, conducted by research firm InsightsNow, implemented a unique three-phase approachthat looked at consumer usage of mobile from qualitative, quantitative and ethnographicperspectives. Smartphone users completed a seven-day diary, making video recordingsthroughout the day as they used their phones. This was followed by in-depth interviews and asurvey conducted among 1,000 smartphone users from Juneto August, 2012. Arbitron Mobile Oy's, a subsidiary of Arbitron Inc.,Arbitron Mobile Trends Panels(TM) service was used to track a mobile panel fora 30-day period. The panel was used to track user behavior and clickstreams inthe US, across mobile web, apps, and other mobile services. The result was adatabase of over 3,000 mobile interactions or moments. These moments (whichexcluded email, SMS and voice calls) were then segmented according to theunderlying needs and motivations of the participants. By using this approach,the research was able to uncover which user needs are fulfilled by asurprisingly wide variety of mobile interactions.Among the key findings:1. Mobile isn't always on the go. In fact, well over half of all mobile interactions measured in theresearch occur in the home, challenging conventional wisdom.2. These mobile interactions can be segmented into seven distinct "mobile motivations" thatencompass most mobile use. These include:a. Accomplish - managing activities and lifestyle to gain a sense of accomplishmentb. Socialize - active interaction with other peoplec. Prepare - active planning in order to be prepared for upcoming activitiesd.Me Time - seeking relaxation and entertainment in order to indulge oneself or pass the timee. Discover - seeking news and informationf. Shop - focusing on finding a product or serviceg.Express Myself -participating in passions and interests3. Me Time is by far the biggest "Mobile Motivation." Me Time accounts for almost half (46%) ofall smartphone app and website motivation, averaging 864 minutes per month per user, perArbitron Mobile. Seventy percent of these moments are lean-back experiences.145
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
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Unaided brand recall was 43% for au
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The technical hurdles are formidabl
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Privacy IssuesApple has now phased
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Google has the same complaint in th
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Mobile‘s usefulness for shopping
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1) CPG is adopting mobile faster th
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Performance-based pricing models ar
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eMarketer expects mobile video adve
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Listen To The Sound Of My VoiceA vo
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A new report investigating consumer
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The next day, Foursquare announced
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Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 104 and 105: The study goes on suggesting that t
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
Page 132 and 133: Lockhorn continued that monetary ch
Page 134 and 135: Among smartphone owners who havenev
Page 136 and 137: Display Ads' Dubious In-View Perfor
Page 138 and 139: We've heard Pandora CEO Joe Kennedy
Page 140 and 141: Talking Point: At the moment, most
Page 142 and 143: ―Make one Web - ensure content an
Page 146 and 147: 4. Mobile advertising performs poor
Page 148 and 149: Recent developments meant to addres
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Page 154 and 155: demographic reported having made at
Page 156 and 157: effectiveness, a banner click rate
Page 158 and 159: Digital Experts Tell Us The 7 Bigge
Page 160 and 161: The other concern I have with mobil
Page 162 and 163: This shift has been problematic for
Page 164 and 165: The 1800-Flowers mobile siteWith th
Page 166 and 167: Measuring mobile video beyond the c
Page 168 and 169: entries and then tries to provide r
Page 170 and 171: “It brings together the best of b
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Page 174 and 175: campaigns conducted between Novembe
Page 176 and 177: uild big money off of it," said Man
Page 178 and 179: But an effective way of combating u
Page 180 and 181: Analog 54% 36%Digitally influenced
Page 182 and 183: etailers’ recent efforts to scale
Page 184 and 185: That‘s a lot of consumer data to
Page 186 and 187: As mobile display advertising matur
Page 188 and 189: Mobile devices‘ smaller screens a
Page 190 and 191: The YP study shows that the sweet s
Page 192 and 193: These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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