Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Here are the top tasks in terms of mobile users that are now doneonly on the mobile device:Email: 51.1%Internet Search: 45.3%Facebook: 42.3%Instant Messaging: 34.4%Online Banking: 29.6%Online Shopping: 25.4%Twitter: 14.8%Pinterest: 6.9%None of the above: 31.7%―With consumers opting for mobile devices instead of computers formany online activities, marketers need to hone in on their targets inthe traditional as well as the mobile ad space,‖ said Pam Goodfellow,Consumer Insights Director at BIGinsight. ―Retailers need to knowwhich types of ads their customers are most receptive to, as somemay pay more attention to mobile banner ads, sponsored stories, andvideos.‖(COMMENT: NOT EXACTLY ENGAGED) BIGinsight noted whichkinds of ads break through into the user‘s consciousness: ―Roughly 1in 10 say they regularly pay attention to sponsored stories or links(11.2%), ads that play before/during a video (10.0%) and video ads ingeneral (8.8%). Banner ads (8.2%) aren‘t far behind in gainingregular attention, but pop-up ads (4.5%) appear to be the least likedtype of mobile solicitation.‖By Dave Seyler on Jun, 26 2012 with Comments 0Young-skewing format fans love to download apps on their favoredmobile platform the most, but all format fans do it. We have the clickby-clickdetails based on comprehensive data from BIGinsight.Overall, games are the most popular download, but there are 16other categories measured by BIGinsight, going all the way down to238