Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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emove false perceptions about testing. Text the keyword PEEINACUP to theshort code 82442 or go to www.peeinacupwinnipeg.ca for clinic locations and achance to win $1,000. Over the course of the four-week campaign, more than10,000 people visited the Web site and 825 people entered the contest, which is1.2 percent of the total target population in Winnipeg.15. WOOGA: The world‘s third largest social game developer. Among its popularsocial game titles is Diamond Dash, a colorful jewel blitz game that challengesplayers to match three or more of the same colored gems in under 60 seconds.Wooga ran sponsored stories in Facebook mobile news feeds that displayed whenone of their friends had played Diamond Dash for at least four minutes or twiceduring the previous month. This campaign strategy generated great success forWooga, from increasing installs by over 25% to lowering the cost-per-install by10%.16. zPIZZA: Had a business goal to deliver at least 1,000 heavy‐ use customers whospend $50+/month for each of their restaurant locations. They also had a loyaltyprogram, zTribe, to identify regular customer and reward them with sweepstakes,cash prizes and inform them of new product. zPizza decided to use SMSmessaging to improve registration and timeliness of the zTribe rewards andproduct information. The result was a 5% improvement in registration and a+106% in conversion for program participation.Does your company use mobile marketing? Do these case studies prove ROI to you? Dothey help teach how mobile marketing could be better used for your business?Mobile: The Key to the College Student’s Heart?Posted 2 days ago by Nina Michael6inShareA joint study done by Campus2Careers and Study Breaks on the use of mobile amongst college students unveiled statistics that further exemplified the importanceof mobile amongst young adults.Of the 700 college students surveyed, 87 per cent said they never left home without a cell phone, 40 per cent preferred mobile-optimized sites, 68 per cent usedsocial media to “check in” using a mobile device, 91 per cent used a mobile device to check/compose emails, 93 per cent used a mobile device to search forinformation on a business, 76 per cent used a mobile device to find deals/coupons, 32 per cent used a mobile device to visit a business website, 46 per cent useda mobile device to scan QR codes from a print ad, and 53 per cent used a mobile device to read magazines.“What all this means is that, like it or not, mobile devices are an extension of college students – a practica limb – ad it’s crucial that businesses take advantage ofthis,” Study Breaks stated in a press release. “To do this, a business should develop mobile marketing tactics and a mobile site to increase interactivity ad reachpotential college students at any time via the one form of media that they never put down: their mobile device.”The Seven Primary MotivationsWhere Marketers Get It WrongMaking Bad Assumptions About App Use74
Failing to Connect with Users During "Me Time"Underinvesting in Mobile MediaTo marketers, the prospect of reaching shoppers through their smartphones is tantalizing.But mobile doesn't always mean on the go. New data show that 68% of consumers'smartphone use happens at home. And users' most common activity is not shopping orsocializing but engaging in what researchers at BBDO and AOL call "me time."Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right,along with the average monthly minutes and percentage of interactions devoted to each.75
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 30: In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 41 and 42: Privacy IssuesApple has now phased
Page 44: Google has the same complaint in th
Page 47 and 48: Mobile‘s usefulness for shopping
Page 49 and 50: 1) CPG is adopting mobile faster th
Page 51 and 52: Performance-based pricing models ar
Page 53 and 54: eMarketer expects mobile video adve
Page 55 and 56: Listen To The Sound Of My VoiceA vo
Page 57 and 58: A new report investigating consumer
Page 59 and 60: The next day, Foursquare announced
Page 61 and 62: Expand context beyond locationLocat
Page 63 and 64: Using this tool, VocalizeMobile was
Page 65 and 66: the brands I see in commercials and
Page 67 and 68: "It's not just about trying to move
Page 69 and 70: ―Mobile is becoming one of the fo
Page 71 and 72: time on a mobile device) could be r
Page 73: ―travelers,‖ ―parents‖ and
Page 78 and 79: Location is a big deal. For the his
Page 80 and 81: Adfonic, abuying platform for mobil
Page 82 and 83: media-consuming device. But what th
Page 84 and 85: Whether or not mobile users will be
Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 104 and 105: The study goes on suggesting that t
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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152
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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