Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

and seamless way. You open up the app in store, and it then picks up an in-store signaland delivers offers relevant to that store. Aisle 411 delivers store maps to shoppers tofacilitate quicker purchases, while delivering context-relevant offers.Based on our behavioral research on shopper behavior, the following are critical toensuring increased use of mobile in store:Get quicker. Mobile services that can be deployed instantly and save time at shelf willbring benefits to the shopper and can also help fuel category growth. Mobile services thatinterrupt shoppers will have the opposite effect. A good example is Scandit, which allowsmobile self-scanning and self-checkout for the shopper, eliminating the need to scan orpay for products at the end of the trip.Focus on the shopping experience. Go beyond the deal and use mobile to deliver animproved shopping experience that inspires and saves time and money. A Woolworth'sapp from Australia, for example, allows you to customize your shopping list based onstore layout to enable quicker shopping.Tailor services to category dynamics. The average shopper in baby care spends nearlytwo minutes at the shelf, but in milk, the average time is 20 seconds. The relative benefitthat any given service needs to deliver will differ by category.Tailor services to channel. The shopper's mission varies by the type of retailer you arein, and is a critical driver of behaviour in store: are they stocking up, or just quicklybuying one item? In hypermarkets, for example, where we see a lot of stock-up missions,shoppers will see value in apps that provide shopping lists or coupons with promotions onregular purchases. For single-item purchases in a convenience store, being able to quicklyfind the product they want and mobile wallet services will be more relevant.June 25, 2013 -- By MikeReMarketer estimates that mobile adspending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for themarketing community, which is presently awash with optimistic predictions, to continueinvesting in the mobile channel, the return on this investment of time, treasure, and faithcan no longer be as murky as in years past.12