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emove false perceptions about testing. Text the keyword PEEINACUP to theshort code 82442 or go to www.peeinacupwinnipeg.ca for clinic locations and achance to win $1,000. Over the course of the four-week campaign, more than10,000 people visited the Web site and 825 people entered the contest, which is1.2 percent of the total target population in Winnipeg.15. WOOGA: The world‘s third largest social game developer. Among its popularsocial game titles is Diamond Dash, a colorful jewel blitz game that challengesplayers to match three or more of the same colored gems in under 60 seconds.Wooga ran sponsored stories in Facebook mobile news feeds that displayed whenone of their friends had played Diamond Dash for at least four minutes or twiceduring the previous month. This campaign strategy generated great success forWooga, from increasing installs by over 25% to lowering the cost-per-install by10%.16. zPIZZA: Had a business goal to deliver at least 1,000 heavy‐ use customers whospend $50+/month for each of their restaurant locations. They also had a loyaltyprogram, zTribe, to identify regular customer and reward them with sweepstakes,cash prizes and inform them of new product. zPizza decided to use SMSmessaging to improve registration and timeliness of the zTribe rewards andproduct information. The result was a 5% improvement in registration and a+106% in conversion for program participation.Does your company use mobile marketing? Do these case studies prove ROI to you? Dothey help teach how mobile marketing could be better used for your business?Mobile: The Key to the College Student’s Heart?Posted 2 days ago by Nina Michael6inShareA joint study done by Campus2Careers and Study Breaks on the use of mobile amongst college students unveiled statistics that further exemplified the importanceof mobile amongst young adults.Of the 700 college students surveyed, 87 per cent said they never left home without a cell phone, 40 per cent preferred mobile-optimized sites, 68 per cent usedsocial media to “check in” using a mobile device, 91 per cent used a mobile device to check/compose emails, 93 per cent used a mobile device to search forinformation on a business, 76 per cent used a mobile device to find deals/coupons, 32 per cent used a mobile device to visit a business website, 46 per cent useda mobile device to scan QR codes from a print ad, and 53 per cent used a mobile device to read magazines.“What all this means is that, like it or not, mobile devices are an extension of college students – a practica limb – ad it’s crucial that businesses take advantage ofthis,” Study Breaks stated in a press release. “To do this, a business should develop mobile marketing tactics and a mobile site to increase interactivity ad reachpotential college students at any time via the one form of media that they never put down: their mobile device.”The Seven Primary MotivationsWhere Marketers Get It WrongMaking Bad Assumptions About App Use74