Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The YP study shows that the sweet spot for mobile CTRs is between one and two miles.The firm's statistics say ad CTRs consistently rise as get closer an establishment. Whenthey're between two and five miles away, CTRs rise 1.26 times. They hit 1.48 timesbetween one and two miles away. However, when they get closer than one mile, CTRsdrop off slightly to 1.4 times."In general, the closer users are to a business the more likely they are to engage and clickon a banner. However, there is an interesting 'sweet spot' at 1-2 miles that yields thehighest consumer engagement," YP said in its third quarter Local Insights Report.YP is a local publisher and ad network that releases its Local Insights Report eachquarter. The report examines trends in local search and mobile advertising through itslocal mobile display network which targets locally relevant apps and mobile websiteswith banner ads focused on local businesses.YP's report sheds light on GPS targeted ad impressions. The company says in-app adsaccounted for a big chunk of impressions - 60 percent - of its local mobile displaynetwork. Mobile web ads accounted for 40 percent of ad impressions, according to thestudy.The study also shows that CTRs are higher in iOS app ads than for Android app ads. Adsin iOS apps see nearly 47 percent higher CTR than those in Android apps.YP also points out that iPad ad CTRs are 9 percent higher than those of iPhone ads. "iPadads make up a small but rapidly growing percentage of impressions," notes the study.Healthcare, reference, and multimedia apps yielded the highest amounts of mobile CTRscompared to other types measured. Communications and sports apps, meanwhile,received the lowest. Surprisingly however, mobile communication applications generatethe highest amount of post-click engagement. As many as 33 percent of all mobilecommunication application users made a click on the landing page after they clicked onthe mobile ad that led them there.190