Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

elieves that accidental clicks are going down, in part due to larger screen devices whichlower the potential for mis-navigation.But it‘s not just fat fingers. Many shady publishers intentionally place big banner adsnext to small buttons to induce accidental clicks, said Franke. Using its trackingtechnology, Trademob is able to identify the persistant bad publishers who yieldextremely low conversions after the click and add them to its blacklist.These numbers are all generated by Trademob, who stands to gain by the awareness ofuseless mobile clicks. The company, which was founded in 2010 with funding fromGerman VCs Tengelmann Ventures and High Tech Gründerfonds, has made its trackingtools one of its major selling points to customers. But Franke said Trademob has the bestdata around mobile clicks because of its sophisticated post-click analytics.The figures, if true, help explain some of the lingering challenges for advertising. Withmobile usage exploding, there‘s a growing opportunity for ethically questionable peopleto recreate click fraud methods on mobile, where defensive measures are less mature.This may add to the concerns of advertisers, who are still figuring out how much theywant to spend on mobile. That can ultimately hurt legitimate mobile publishers anddevelopers who are leaning on ad support to pay the bills.Subscriber Content197