Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

machine a message to give away a Coke to a stranger. The network then sent back avideo of that stranger accepting it.The possibilities for making oneself useful to customers are open to the imagination. Thismonth, the Quebec fast-food chain Valentine launched a pedometer app that presents acoupon for a free poutine every time the user walks off the caloric equivalent of the dish(between 30,000 to 60,000 steps).―This is essentially an opportunity for the brand to be in people‘s minds on a daily basis,‖said Alexis Robin, director of interactive at Montreal ad agency lg2, which developed thecampaign. ―The app becomes a media platform in itself.‖However, the number of advertisers who will have success convincing people todownload applications just for the privilege of interacting with their brand will berelatively few. ―Most smartphones are app cemeteries,‖ Mr. Robin said.For most advertisers, it‘s better to capture mobile users engaged in something they‘redoing anyhow. Roughly 40 million photos are uploaded to Instagram via mobile everyday, and advertisers have joined in, with brands such as Marc Jacobs, Starbucks and RedBull posting photos and encouraging users to interact.Recent advertising partnerships that television networks have signed with Twitter are partof an attempt to twin TV ads with those on the ―second screens‖ – typically smartphonesand tablets – that people are looking at while also watching television.The San Francisco-based startup Kiip, founded by Vancouver native Brian Wong, sellsadvertisers the right to place their products as rewards within existing mobile games andapps.The sports drink offer mentioned above – from popular app Map My Run – is oneexample. In January, Kiip announced it had received funding from advertising giantInterpublic Group of Cos. Inc.Facebook has enjoyed steady growth in its mobile advertising since sales began in 2012.Research firm eMarketer estimates Facebook‘s worldwide mobile revenue will pass $2-billion (U.S.) this year.The draw is the sheer amount of time people log on the social network: Facebook checksaccount for one out of every four minutes U.S. users spend on smartphones. Sponsoredmessages are designed to appear as part of the ―news feed‖ that users willingly read everytime they check in.Monetizing mobile8