Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Privacy IssuesApple has now phased out the use of UDID as a tracking method due to the fact that users can‘tcontrol how they are being tracked. As mentioned above, there‘s also the worry about a hackerbeing able to associate the UDID with personal information.Industry standards bodies andregulators have pushed for more user control over tracking and methods, and more anonymity.Users are also demanding more control over how they are tracked.41
Page 1 and 2: Summary1
Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11 and 12: But when we ask respondents whether
Page 13 and 14: ―The most significant issue for a
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 30: In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 42: TRUSTe, a provider of privacy-frien
Page 46 and 47: The limits of mobile ad attribution
Page 48 and 49: or tablet to look up product and pr
Page 50 and 51: 2012 was another banner year for th
Page 52 and 53: consumer products advertisers were
Page 54 and 55: OK ComputerStanford professor Cliff
Page 56 and 57: Enter Google‘s Jason Spero and Mi
Page 58 and 59: S Foursquare Planning to OfferCheck
Page 60 and 61: Let's Get Personal: The Next Step I
Page 62 and 63: Pandora and other online radio serv
Page 64 and 65: The majority of folks are searching
Page 66 and 67: MG to Track How Mobile Ads Leadto I
Page 68 and 69: New Mobile Multitasking Defined As
Page 70 and 71: Mobile advertising is proving to be
Page 72 and 73: Consider these highlights:96% of ma
Page 74 and 75: emove false perceptions about testi
Page 77 and 78: SOURCES "Seven Shades of Mobile" st
Page 79 and 80: We work with publishers with over 1
Page 81 and 82: Pew Research CenterAnd probably to
Page 83 and 84: you‘re doing email or social medi
Page 85 and 86: Nihal Mehta, CEO and co-founder of
Page 87 and 88: creation and execution. "We're actu
Page 89 and 90: To see how big of an opportunity th
Page 91 and 92:
Furthermore, video ads come with hi
Page 93 and 94:
similar study of US mobile users, N
Page 95 and 96:
Some 42% of marketers expressed con
Page 97 and 98:
For example, a retailer could lever
Page 99 and 100:
Mobile marketing is like sex: nearl
Page 101 and 102:
and 40 percent more than traditiona
Page 103 and 104:
Knowing where and when you shop --
Page 105 and 106:
search behaviors, the most striking
Page 107 and 108:
―It implies that marketers need t
Page 109 and 110:
Google keeps more than half of US m
Page 111 and 112:
The survey broke social and video m
Page 113 and 114:
Large percentage rates of growth lo
Page 115 and 116:
Mobile Video.Adding mobile video to
Page 117 and 118:
Fat Fingers is a huge problem that
Page 119 and 120:
Far too many mobile marketers are t
Page 121 and 122:
and effective way to connect with t
Page 123 and 124:
Smartphone owners more likely to ac
Page 125 and 126:
The blip says a lot about the state
Page 127 and 128:
daily deals."Mobile is presenting n
Page 129 and 130:
The “JiWire Mobile Audience Insig
Page 131 and 132:
That made TV commercials more impor
Page 133 and 134:
Google conducted a study which show
Page 135 and 136:
problem is, fewer than half of onli
Page 137 and 138:
Advertisers are also limited by wha
Page 139 and 140:
click-to-call buttons, which allow
Page 141 and 142:
___________________________________
Page 143 and 144:
―In working with our clients to d
Page 145 and 146:
conventional view of what consumers
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uyers perceived as driving up price
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Beyond cookiesOne strategy for prov
Page 151 and 152:
151
Page 153 and 154:
The ―JiWire Mobile Audience Insig
Page 155 and 156:
That drives effective clickthrough
Page 157 and 158:
A survey from Localytics found that
Page 159 and 160:
Lockhorn continued that monetary ch
Page 161 and 162:
Since online already accounts for a
Page 163 and 164:
Check out today‘s other articles,
Page 165 and 166:
IDC also forecasts that worldwide b
Page 167 and 168:
The study also found a jump in bran
Page 169 and 170:
The company‘s mobile-payment syst
Page 171 and 172:
―Any brand that is advertising on
Page 173 and 174:
Tablet Ads Deliver Results, but Bar
Page 175 and 176:
Will Mobile's Massive Growth EverEq
Page 177 and 178:
If we were to apply this TradeMob d
Page 179 and 180:
Wednesday, Sept. 19, 2012The New Di
Page 181 and 182:
The survey of 8,000 primary househo
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___________________________________
Page 185 and 186:
Mobile devices‘ smaller screens a
Page 187 and 188:
latest trend, (mobile advertising)
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As mobile display advertising matur
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The YP study aggregated 1.5 billion
Page 193 and 194:
Using the Web on a desktop, laptop,
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The study also showed about 6-7% of
Page 197 and 198:
elieves that accidental clicks are
Page 199 and 200:
Mobile Users Prefer to Hear from Br
Page 201 and 202:
Deprivation: An Emotional Experienc
Page 203 and 204:
2012. Before this year, Japan was t
Page 205 and 206:
Mobile, despite rapid growth, accou
Page 207 and 208:
Mobile Barcode Scanning ExplodesAcc
Page 209 and 210:
Mobile Ads Lead 1 in 4 Smartphone C
Page 211 and 212:
Video and entertainment lead in mob
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Campuses are a microcosm of the mob
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extension.‘ We recommend that you
Page 217 and 218:
What the media planner/buyer thinks
Page 219 and 220:
ad time.Mobile: You hungry? There
Page 221 and 222:
that to clients. Was it actually vi
Page 223 and 224:
The responses varied by sex, with m
Page 225 and 226:
MOBILE,‖ SAYS MR MURPHY. ―THEY
Page 227 and 228:
TRYING TO APPLY THE INFORMATION BEC
Page 229 and 230:
The study also offered user data on
Page 231 and 232:
for rewards, just 28% report having
Page 233 and 234:
higher levels of education. Why are
Page 235 and 236:
somewhat comfortable with it. Perha
Page 237 and 238:
The study, which analysed predictio
Page 239 and 240:
downloaders who are seeking medical
Page 241 and 242:
more than two-thirds who bought a n
Page 243 and 244:
Results from Google‘s report indi
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