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Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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Privacy IssuesApple has now phased out the use of UDID as a tracking method due to the fact that users can‘tcontrol how they are being tracked. As mentioned above, there‘s also the worry about a hackerbeing able to associate the UDID with personal information.Industry standards bodies andregulators have pushed for more user control over tracking and methods, and more anonymity.Users are also demanding more control over how they are tracked.41

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