Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

demographic reported having made at least 1. Specifically, 32% said they had made 1-3purchases, 14% had made 3-6 purchases, and 9% had made more.Nielsen has dubbed the 18-34 demographic as ―Generation C‖ for its constantconnectivity, and described them as uniquely embracing all things digital. WhileGeneration C represents 23% of the US population (US Census data), it represented anoutsized portion of online video consumption (27%), social networking and blog sitesvisits (27%), tablet ownership (33%) and smartphone use (39%), as of February 2012.Mobile For RecommendationsHalf of the RadiumOne survey respondents used that connectivity (their smartphonesspecifically) to share coupons, sales and ads with friends. 31% reported doing so 1-3times per month, 16% did so 3-6 times per month,and 3% more than six times. Thisnumber is especially significant, as 79% also responded that their mobile purchases aredriven largely by personal recommendations.Fully 47% of Gen C respondents reported having clicked on a mobile ad in the previous 3months, and 55% had used their mobile devices to comparison shop at least once perweek, including 22% who claimed to comparison shop using their mobile device morethan 3 times a week.Video ads seem to be a smart bet to reach this demographic, as 39% of respondentsviewed 1-5 videos per day on their smartphones and 9% viewed 5+ videos. Cross-mediacampaigns also seem worthwhile, as 37% reported using a smartphone and 19% using atablet computer while watching TV.About The Data: RadiumOne conducted a survey of more than 500 mobile users inOctober 2012.154