Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

The other concern I have with mobile today is that there seems to be a heavy interestfrom bargain hunters that want special offers, coupons, discounts etc. And I am not allthat excited about investing limited resources chasing a segment of the market that willgenerate low margin sales combined with little to no loyalty―While people are listening on mobile phones, putting an ad in front of them is not veryeffective, because the listener also is mobile and usually not looking at the screen.‖Consumers Spend More Time with Mobile as OnlineGrowth SlowsOCT 23, 2012PrintEmailFree NewsletterAd dollars slow to catch upThe shift to mobile is on. According to eMarketer estimates, time spent using mobiledevices for activities such as internet and app use, gaming, music and others has morethan doubled in the past two years.This year, the amount of time US consumers spent using mobile devices—excluding talktime—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in2010, eMarketer estimates.Mobile growth comes as time spent online, which includes desktop and laptop computersand other nonmobile connected devices such as internet-connected TVs, will continuerising but at a slowed pace from previous years. This year, eMarketer estimates timespent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7%growth in 2011 to 167 minutes per day.160