Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

TRYING TO APPLY THE INFORMATION BECAUSE OF THELACK OF ACCEPTED NORMS FOR HOW TO USE THEINFORMATION WITHOUT INFRINGING PRIVACY.―SOCIETY IS STILL WORKING THAT OUT,‖ SAYS MRKENNEDY OF PANDORA.AS A RESULT, MOST NEW INTERNET START-UPS TRYFROM THE OUTSET TO DIVERSIFY BEYONDADVERTISING, SAYS MR MURPHY, OF KLEINERPERKINS. ECOMMERCE COMPANIES HAVE SO FAR MADETHE TRANSITION TO MOBILE WITH LESS DISRUPTION:EBAY LAST MONTH CHEERED WALL STREET WITH THENEWS THAT IT IS EXPECTING $10BN IN PURCHASES ONITS SITE TO TAKE PLACE FROM MOBILE DEVICES THISYEAR, DOUBLE THE LEVEL OF 2011.SUBSCRIPTIONS BUSINESSES ARE ALSO TAKING HOLD,WITH USERS PROVING MORE WILLING TO PAY FOR THECONVENIENCE OF TAILORED SERVICES ON MOBILETHAN THEY WERE ON THE WEB, ACCORDING TO MRMURPHY. COMPANIES SUCH AS ONLINE STORAGECOMPANY DROPBOX, NOTE-TAKING APP DEVELOPEREVERNOTE AND MUSIC SERVICE SPOTIFY HAVE ALLFOUND THAT THE MOBILE WORLD CREATES A NEWDEMAND FOR PREMIUM SERVICES.MOBILE ADVERTISING, THE BIGGEST PRIZE, MAYEVENTUALLY FOLLOW – BUT THE SMARTEST MOBILECOMPANIES ARE NOT WAITING TO FIND OUT.227