Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Using this tool, VocalizeMobile was able to document a sales increase of more than $500,000over six months for one customer, Texas-based Easy Moving Company. Behind that growthwas a targeted mobile search campaign that generated an average of 60 new phone calls permonth that each had a successful conversion rate of more than 75 percent. Using thatinformation, Easy Moving was able to launch similar campaigns in other cities."The analytics delivered on the Fuel Station dashboard serve as invaluable tools to ourbusiness, providing the specific data needed to reduce the time analyzing each customercampaign," said Philip Krim, founder and CEO of VocalizeMobile, which is based in New York."ClickFuel also provides our sales representatives with the insight they need to validate tocustomers, like Easy Moving Company, that our platform generates the highest-quality leadswith the fastest returns."I'm not necessarily advocating VocalizeMobile's service, because I haven't used it myself, butthis example does raise the question: how closely can your organization track the specific,local leads being generated by its mobile search marketing efforts?The benefits of big data analytics don't have to be limited just to big companies, so you woulddo well to ensure that they sit behind any mobile or social media marketing service that youchoose for your small company.For more on local marketing tools:70 Percent of Mobile Searches Lead to Online ActionWithin an Hourposted on April 8, 2013If you received traffic from a search engine today, send a thank you card to AlanEmtage. He built the very first computer search engine back in 1989. But sadly, hewas so far ahead of his time, he didn‘t see the future value in what he created so hedidn‘t file a patent or lay any claim to the technology.Enter Google, who turned search into a multi-billion dollar industry then started to doit again with mobile. In the last year, Google‘s mobile ad revenue went from 2.5billion to 8 billion and that‘s in a sector that‘s barely begun to take hold.There‘s money in search because search is working. iAcquire and SurveyMonkeyconducted a study and found that 70% of mobile searches lead to an online actionwithin an hour.63