Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

If we were to apply this TradeMob data to eMarketer‘s recent mobile ad spending forecast,we‘re looking at an approximate total of $6.2 billion wasted by useless clicks by 2016 – thatis if both advertisers and ad networks don't utilize and build upon any of the solutionscurrently available to combat this issue of useless clicks that has migrated to mobile from itsorigins in desktop.But as with any new technology, the mobile industry still has a long road ahead in calmingadvertisers‘ fear of failure.The good news is that a variety of solutions are already available and in place with a numberof mobile properties and ad networks.Functions such as confirmed click – which require a set of two clicks from a mobile ad to firsta mobile landing page, then second from a click available on that page – has provided quick,user-friendly relevance to a number of forward thinking advertisers.Ad networks are also learning alongside advertisers and many have begun the process of reevaluatingthe mobile properties they include to ensure their practices exclude any clickfraudulence.177