Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

______________________________________________________________________________________________________________________Top mobile predictions for 2013By Rimma KatsDecember 7, 2012Augmented reality will be big in 2013Mobile has taken many strides this year and was incorporated heavily into brandmarketing efforts. With new technologies such as augmented reality and mobilepayments taking over, there is no doubt the medium will make an even bigger impactnext year.While 2011 and 2012 were the years of trial and error, 2013 will help marketers cementtheir initiatives and better reach consumers. Industry experts agree that the space willgain even more momentum next year.―In the year ahead marketers must implement and successfully execute the followingthree best practices – measure, track and analyze everything,‖ said Chia Chen, senior vicepresident and mobile lead at Digitas North America.141