Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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media-consuming device. But what the research has shown is that media opportunities on mobile are not simply amatter of screen size; they are multi-modal functions of environment, content, and screen. For advertisers, this meansthat the most effective advertising is a multi-screen campaign, whilst publishers need to ensure their content is availableacross all screens.‖Decipher managing director, Nigel Walley, said the results of the survey had: ―led us to challenge our perceptions ofmobile advertising, and to debunk the myth that it is size that matters.‖You can access a copy of the report here. And YuMe and Decipher will be presenting the full report at 12 noon attoday's Guardian Changing Media Summit.News:Mobile Advertising,Mobile & Tablet Adoption & Trends:According to data from Cisco, the number of mobile devices will exceed the worldpopulation this year. We‘ll hit 1.4 mobile-connected devices per capita by 2017.Rimm Kaufman‘s Q4 2012 study showed that their clients saw 25% of Googlesearch visits coming from mobile devices that quarter. However, it was only 19%for Yahoo search traffic, and 6% for Bing search traffic.I personally would speculate that this is a result of Google being the defaultsearch engine on all Apple and Android devices. Most users don‘t care enough togo out of their way to change that default.Tablets Convert Well:Tablets vs. Desktop:An eConsultancy study found that tablet conversion rates for Cyber Monday2012 were on par with desktop conversion rates.Another study with smaller affiliate-focused data reported conversion ratesalmost double for tablet over PC.I think that‘s higher than normal based on a couple of private conversations withpeople working in ecommerce, but they have suggested that on par or +/- 10% ispretty accurate.As mentioned earlier, ROI for tablet PPC can be much higher due to lower CPCs.Tablets vs. Mobile:The same eConsultancy study of Cyber Monday 2012 showed that tabletsconverted 4x better than smartphones.Tablets By Time of Day:No big surprise here, but a Get Elastic study (they produce tablet ecommercesites) showed that tablet conversions are highest on nights and weekends. If82
you‘re doing email or social media marketing, take this into account whenscheduling content to go out at night and over the weekend.Arggh! So Much Data! Where Do We Focus?!eConsultancy did a few studies in late 2012 to find out where digital marketerswere focused their efforts for 2013. Here are a few of the charts along with mycommentary. Charts created by MarketingCharts.com, an awesome website thatI used heavily in creating this presentation.Nielsen Starts MeasuringEffectiveness of Mobile AdsFlurry, YuMe and Zynga Will Be Nielsen Mobile Brand Effect's First CustomersBy:John McDermottPublished: March 06, 2013554share this pageGot an opinion about that ad on your smartphone? Nielsen wants to hear it.The media measurement company is expected to announce Wednesday it will startassessing consumer sentiment regarding in-app mobile ads with its new product NielsenMobile Brand Effect. Now available in the U.S, it's already being used by app analyticsfirm Flurry, multi-screen ad network YuMe and social game developer Zynga.Mobile Brand Effect will bring Nielsen's traditional brand metrics -- awareness, attitude,favorability and purchase intent--to Android, iOS and Windows devices via in-appsurveys. (No dice, BlackBerry.) After a user is exposed to a certain in-app ad on asmartphone or tablet, he or she may be invited to take a one-question survey about thatparticular brand or product.83
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Summary1
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thus, are struggling to respond to
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mobile.‖And, CMOs must understand
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The earliest mobile advertising too
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The upheaval that the Internet has
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But when we ask respondents whether
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―The most significant issue for a
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Mobile Internet advertising is the
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How? With ads that are native to th
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There's an onus on publishers to im
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Some mobile analysts mistakenly bel
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He may even catch the tail-end of t
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In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 41 and 42: Privacy IssuesApple has now phased
Page 44: Google has the same complaint in th
Page 47 and 48: Mobile‘s usefulness for shopping
Page 49 and 50: 1) CPG is adopting mobile faster th
Page 51 and 52: Performance-based pricing models ar
Page 53 and 54: eMarketer expects mobile video adve
Page 55 and 56: Listen To The Sound Of My VoiceA vo
Page 57 and 58: A new report investigating consumer
Page 59 and 60: The next day, Foursquare announced
Page 61 and 62: Expand context beyond locationLocat
Page 63 and 64: Using this tool, VocalizeMobile was
Page 65 and 66: the brands I see in commercials and
Page 67 and 68: "It's not just about trying to move
Page 69 and 70: ―Mobile is becoming one of the fo
Page 71 and 72: time on a mobile device) could be r
Page 73 and 74: ―travelers,‖ ―parents‖ and
Page 75: Failing to Connect with Users Durin
Page 78 and 79: Location is a big deal. For the his
Page 80 and 81: Adfonic, abuying platform for mobil
Page 84 and 85: Whether or not mobile users will be
Page 86 and 87: advertisers are coming to us for cu
Page 88 and 89: and an increased desire among custo
Page 90 and 91: 7. Mobile Puts The “R” in Retai
Page 92 and 93: SoLoMo: Time to Get Social, Think L
Page 94 and 95: Companies and marketers who want to
Page 96 and 97: Making the most of a mobile video p
Page 98 and 99: ―Since mobile rich media ad servi
Page 100 and 101: Triton Digital Chief Operating Offi
Page 102 and 103: mobile-centric ad unit? It seems cl
Page 104 and 105: The study goes on suggesting that t
Page 106 and 107: An overwhelming majority—92%- of
Page 108 and 109: ―I think progress is being made
Page 110 and 111: Google also posted better-than-expe
Page 112 and 113: Mobile has also added another layer
Page 114 and 115: Facebook.Stock has climbed from und
Page 116 and 117: IAB: Almost two-third of mobile vid
Page 118 and 119: Mobile Marketing Analytics Are Diff
Page 120 and 121: There is gold waiting in every mobi
Page 122 and 123: Mobile ticketingParamount is runnin
Page 124 and 125: Digital Dimes to Mobile PenniesNow
Page 126 and 127: evenues in the third quarter after
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Page 130 and 131: Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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