Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

Among smartphone owners who havenever engaged with mobile ads, a lack of relevance is the top reasonwhy, according to [download page] a July 2012 survey fromHipcricket. 43% of this group said that the ads were not relevant totheir interests, while 39% said they did not appeal to them. Othercommon reasons for not engaging with a mobile ad include concernthat it was spam (31%) and uncertainty over the source (21%).Overall, 35% of the mobile owners surveyed said that they havenever engaged with a mobile ad.WALL STREET AND SILICON VALLEY ARE BOTH HOPINGHE IS RIGHT – AND THAT THE MOBILE WORLD IS NOTDESTINED FOR ITS OWN VERSION OF THE DOTCOMBUST BEFORE THE PROMISED PAY-OFF ARRIVES.FOR NOW, ADVERTISING RATES ARE ―TERRIBLE‖, WITHCPMS, OR COST PER THOUSAND VIEWS, RUNNING AT35-40 CENTS, SAYS MATT MURPHY, WHO RUNS THEMOBILE START-UP FUND AT VENTURE CAPITAL FIRMKLEINER PERKINS. THAT COMPARES WITH RATES THATARE AS MUCH AS 20 TIMES HIGHER FOR PREMIUM WEBSITESThe online ad industry‘s Making Measurement Make Sense (3MS)initiative calls for a new viewability metric that would only measurewhen 50 percent of an ad is in view for at least one second. The134