Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

effectiveness, a banner click rate over 1% is nothing to sneeze at. It‘s 10 times as high asthe average banner click rate worldwide reported in June by MediaMind, for one thing.But if accidental clicks are so common, it does point to a problem with usingclickthrough as a measure of success—or as a pricing mechanism—for mobilecampaigns.Corporate subscribers have access to all eMarketer analyst reports, articles, data andmore. Join the over 750 companies already benefiting from eMarketer‘s approach. Learnmore.Check out today‘s other articles, ―Ereader Shipments on the Rise‖ and ―In WesternEurope, Rich Media Will Make Greatest Display Gains.‖1 in 2 Mobile Owners Willing To Spend More Than $100 OnPurchase Via DeviceNovember 12, 2012 by MarketingCharts staffResearch has shown that mobile ownerstend to shy away from making big-ticket purchases using their devices. But, a new study[pdf] from JiWire indicates that mobile owners are becoming more comfortable spendinglarger amounts when purchasing from their device. Based on a survey conducted in Q3,the study finds that 49% of respondents would spend more than $100 on a purchase andtwo-thirds more than $50. That‘s up from 38% and 53%, respectively, in Q3 2011.Overall, a plurality (23%) from the latest survey said they would be willing to spendbetween $100 and $250 on a purchase from their device. In fact, just 14% said theywould not be willing to make any purchase, less than half the proportion (32%) from theprevious year.156